Technology & Pop Culture

On Cloverfield

Posted by Bradley under Entertainment, Personal

J.J. Abrams’ Cloverfield is a modern day monster movie for the You Tube generation. A well executed tease brought to you by Nokia, Sephora, and Mountain Dew. Heavily watermarked which most people won’t notice. I digress.

I felt a connection to the no-name actors — they could be my friends or yours. Which was effective. The hand held camera point-of-view worked up to the point where I began to ask myself why our witty cameraman (Hudson) didn’t put the damn thing down. And then he did…

The creep factor was there. The monster was like nothing I’ve ever seen. The visual effects were deliciously understated. All without a soundtrack.

Ultimately Cloverfield delivers. A new era of systematically casual, digital film making.

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Tags: Cloverfield, J.J. Abrams, Monster, Movie Review, Slusho